Ah yes, Cheerios. The perfect food. I remember growing up that we ate Cheerios or Grape Nuts for breakfast cereal cause our parents wouldn't let us have the good stuff -- Fruit Loops, Lucky Charms... the good stuff :-). I even remember a friend down the street - Adam - who would eat probably 10 Cheerios (at least how i remember it) with something like 10 big HEAPING scoops of sugar -- totally insane.
So tonight, i'm cleaning up after dinner and to keep our 9 month old busy, we feed him Cheerios. It dawned on my what a racket these folks have (i'm sure profitable). Essentially little round oats that have target markets at EVERY age. Babies, its the first hard snack (other than those baby biscut things). Kids - cereal parents would buy you. And finally adults, well it lowers your cholesteral and i'm sure other magical wonders. What a deal -- and i really doubt these benefits were thought of when they first created this boring (but good) cereal.
So i checked out there website -- and low -- the marketing folks at General Mills got it nailed... Check out cheerios.com a purpose for every age... all right there. Amazing... someone had to build a website to tell me how to eat Cheerios... ;-)...
Of course, if you really love the stuff, check out the book!
ah, life is good.
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